Whitbread Sales Incentive & Recognition scheme powered by PeopleValue wins major awards at 2010 Employee Benefits Awards
Oxford, UK – June 29th 2010 - The Whitbread "Going for Gold" (G4G) sales incentive & recognition scheme has won two awards at the 2010 Employee Benefits Awards. Whitbread won the most effective motivation or incentive strategy award and the Communications strategy of the year for employers with more than 5,000 employees. Whitbread won the awards against very stiff competition from schemes presented by Aviva, KPMG , Ladbrokes, BT and Virgin Media.
Whitbread demonstrated that the Going for Gold Incentive Scheme, which was developed in conjunction with PeopleValue, achieved a significant uplift in sales through successfully motivating and inspiring its front line customer facing staff. The communication campaign introduced to support the Going for Gold Incentive included face to face presentations, online league tables to encourage healthy competition between sites, regular branded email updates, a monthly newsletter, recognition postcards for team members, branded certificates for winning sites. Introduced in May 2009, Going for Gold is part of a cultural change programme designed to evolve the sales culture in Whitbread Hotels and Restaurants.
"This was a tremendous result for Whitbread and our partners PeopleValue. The judges clearly recognised the value that this incentive programme has brought to our business. The PeopleValue reward and recognition scheme has proven to be a real winner for Whitbread. I would like to thank PeopleValue for all their hard work and support in making our sales incentive and recognition scheme so successful," said Jo Rackham, Head of Reward and Analysis, Whitbread.
PeopleValue delivers loyalty, reward, incentive and employee benefit programmes to over 150 customers including Royal Mail, Whitbread, Northgate, Tata Steel, NG Bailey, Twyford, npower, RAC and Aviva. PeopleValue’s solutions are supported by a full end-to-end service through the creation, execution and management of programmes that are aimed at maximizing the impact on business results. PeopleValue’s programmes provide a full range of management information through a performance dashboard that can be built to meet individual client requirements.
"This is a great result for Whitbread and we are very pleased for them. They are a great client to work for. The award comes on the back of ever increasing numbers of clients recognising the value of PeopleValue and its reward and recognition solutions can bring to their organisations," said Mike Morgan, CEO, PeopleValue.
About PeopleValue
PeopleValue is a leading provider of loyalty, reward, incentive and benefit programmes to a diverse range of organisations offering a full end-to-end service through the creation, execution and management of programmes that are aimed at maximizing the impact on business results. With over 150 customers including Rank, npower, Twyford, Whitbread, Tata Steel, Royal Mail, Aviva and the RAC they serve over 450,000 users. PeopleValue have developed a suit of web based applications that can be easily implemented and provide real time performance information on tactical sales campaigns, reward and motivation programmes and employee engagement.
For more information please contact Guy Tarring on gtarring@peoplevalue.co.uk or call 0870 908 0088.