What do you both want?

It sounds like the opening gambit in a relationship counselling session, doesn’t it? Actually, it’s a key question you should be asking both the business and your employees about your employee discounts scheme; the reason being to understand if the scheme is actually meeting the brief. In this blog I look at three key questions to help determine what all parties want from employee discounts.

What challenge is the business trying to solve?

Sometimes employee discounts can be perceived as a nice to have or a tick in the box rather than a solution and this is something we’ve blogged about previously here. However, before you launch a scheme you should think carefully about what problem you’re trying to solve and what your key objectives are. Launching a solution just for the sake of it (just to tick a box!) can have an adverse effect because you can then face apathy and poor engagement; both of which can be hard to turn around so ensure there are clear objectives in place. This will of course ultimately help in measuring whether the scheme is successful (or not!).

What do employees want from a discounts scheme?

Listening to what your employees want is also equally important because they are the end users and with their advocacy, it can really help drive engagement and the return on your investment. Do they value things like discounts on fuel and grocery shopping? Or holidays and cinemas? This kind of feedback is important because if you meet their needs on what they really want to see, then engagement with your platform should benefit too and their organic word of mouth will help amplify your scheme’s reach.

“However, before you launch a scheme you should think carefully about what problem you’re trying to solve and what your key objectives are. Launching a solution just for the sake of it (just to tick a box!) can have an adverse effect because you can then face apathy and poor engagement; both of which can be hard to turn around so ensure there are clear objectives in place.”

What’s important for the business in a discounts scheme?

Key considerations should be around your demographic and how they will access the scheme and for this scenario mobile access is so important. Ongoing communications need to be considered for your demographic too and this is just one point amongst many to think of. Think about challenges you may have had before around communications and engagement and think how you could deal with them here. Luckily, most discount scheme providers will be able to draw on a huge amount of experience to highlight things that should be important and provide solutions accordingly.

“Listening to what your employees want is also equally important because they are the end users and with their advocacy, it can really help drive engagement and the return on your investment. Do they value things like discounts on fuel and grocery shopping? Or holidays and cinemas? This kind of feedback is important because if you meet their needs on what they really want to see, then engagement with your platform should benefit too and their organic word of mouth will help amplify your scheme’s reach.”

The above three questions are a good starting point to formulate the groundwork or foundations on which to build any new employee discounts scheme, or indeed to scrutinise the value of an existing scheme. However, it’s always worth remembering that there is always more to think about. If you would like to discuss launching a new scheme or seeing what else is in the market place please get in touch.

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